My background in psychology gave me a solid statistical foundation and I have expanded this with both my work in the field and as an adjunct professor at Dominican University of California. The ability to complement qualitative research with quantitative can make important business decisions much easier to answer.

  • Competitive Analysis
    • Compare your product to your competitors in a neutral environment
    • Find your relative strengths and weaknesses
    • Quantitative and qualitative variables
  • Segmentation
    • Segment your user base to facilitate both marketing and design goals

The Newby Research LLC statistical toolbox includes

  • descriptive statistics
  • multiple regression
  • correlation
  • multi-dimensional scaling
  • cluster analysis
  • conjoint analysis and more